The Society of Cardiovascular Anesthesiologists (SCA), an international organization of nearly 5,000 cardiac, thoracic, and vascular anesthesiologists, held their 35th Annual Meeting in 2013. Print collateral included formal invitations, directing the physicians to SCA's website for the full program brochure and registration, direct mail inviting physicians to "Come Fly With Us in 2013!" to key meetings throughout the US. Design work included tradeshow graphics that tied into the Fountainbleau Miami Beach decor.